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22th of March is international day of water. The aim of these visuals is to emphasize the fact how much water is required to produce everything we eat - 100g cheese = 500L of water, 1 sausage = 1755L of water, 1 apple = 70L of water.
Radoxist studio was asked by SID LEE advertising agency to produce a series of visuals for One drop - organization that develops projects with an international scope, in which water plays a central role.
Various techniques was used to produce these visuals - photo shooting, stock images, through CGI retouching to 3d modeling.
Sid Lee agency - [link] One drop organization - [link]
Very well done Radoslav! The images are very crisp and powerful and the concept of water coming out of food has a lot of impact. Were the water splashes done with RealFlow?
hmm, it really gives the idea how much water there is and again, I am just amazed by your work of art though I personally still think the cheese is kind of a funny way to visualize this idea
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